The research contemplates themes of great acceptance among its users: competitive positioning (notoriety, penetration, preferential penetration and market share); admissions and dropouts in the last year; customer loyalty; quality; NPS; image; use of channels; Wide use of the financial offer: relationship accounts, financing, savings/investment products, cards, purchasing, services and insurance
The differentiation of the information usually takes into account the main variables for classifying the sample, such as geographic location, activity sector and size according to turnover.
Some results obtained in this research corresponding to the Spanish market are shown:
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