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Market Research
Definition of a Reputational Management Model
management system· qualitative & quantitative· reputation· structural equations
Target

The European banking authorities encourage financial institutions to equip themselves with a system that, through theoretical and statistical foundations, allows them to know and treat their reputational risk.

Multi-stakeholder project combining methodologies and execution phases:

    • In-depth interviews.
    • Ad-hoc surveys to clients, non-clients and employees.
    • Structural equation models for calculating the weights of the different factors involved in reputational risk.
    • Evaluation and integration of more than 400 indicators.
    • Simulations and sensitivity analysis.
Result
DEFINITION OF A COMPREHENSIVE, ACCURATE AND COMPLETE REPUTATIONAL RISK MEASUREMENT SYSTEM.

Provided:

  • A monitoring tool for risk factors and alerts.
  • Management levers are defined for commercial improvement.
  • A knowledge base that measures the evolution of indicators and that allows adaptations for different business units.

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Sectors

  • Banking and insurance
  • Telecommunications
  • NGOs
  • Public administrations
  • Tourism

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