Logotipo Inmark
Market Research
Definition of a Reputational Management Model
management system· qualitative & quantitative· reputation· structural equations
Target

The European banking authorities encourage financial institutions to equip themselves with a system that, through theoretical and statistical foundations, allows them to know and treat their reputational risk.

Multi-stakeholder project combining methodologies and execution phases:

    • In-depth interviews.
    • Ad-hoc surveys to clients, non-clients and employees.
    • Structural equation models for calculating the weights of the different factors involved in reputational risk.
    • Evaluation and integration of more than 400 indicators.
    • Simulations and sensitivity analysis.
Result
DEFINITION OF A COMPREHENSIVE, ACCURATE AND COMPLETE REPUTATIONAL RISK MEASUREMENT SYSTEM.

Provided:

  • A monitoring tool for risk factors and alerts.
  • Management levers are defined for commercial improvement.
  • A knowledge base that measures the evolution of indicators and that allows adaptations for different business units.

Do you want to increase your business figures?

Let's talk

More Success stories

See all
Multi-client studies

Financial behavior of microenterprises

Multi-client studies

Application of negative rates in liability transactions

Task Force

Acquisition of fiber optic users in rural areas

Market Research

Continuous evaluation studies

Market Research

Concept test

Touristic development

The connected city

Sign up for our newsletter

Stay up to date on our activities
Tablet

Inmark

Services

Sectors

  • Banking and insurance
  • Telecommunications
  • NGOs
  • Public administrations
  • Tourism

Any questions?

Linkedin-in
© 2022 – Inmark, all rights reserved