Continuous evaluation studies - Grupo Inmark

Market Research

Continuous evaluation studies

quantitative· satisfaction· telephone survey

Target

Continuous studies make it possible to analyze the changes that occur in the events analyzed, taking different milestones (monthly, quarterly, four-monthly, six-monthly) as a reference, which makes it possible to include changes in the defined provision models (in care protocols).

Action plan

Tracking through the application of telephone interviews (the usual), with the frequency that is marked.
Obtaining information in real time for decision-making.

Result

The facts investigated allow the actors involved in customer service to be assessed and rewarded and corrective measures to be taken.
Obtaining key KPIs that allow optimal control of people and the impact that assessments have on the business.

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