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Market Research
Concept test
concept· online survey· quantitative
Target

Before carrying out the commercial launch of a new offer of a product or service, it is prudent to carry out a concept test in order to analyze how its target clientele would receive it, as well as to adequately measure what level of demand it could have.

Action plan
  • In general, for this type of research, a quantitative study is carried out through an online survey among potential users of the offer to be launched.
  • The topics of analysis that arise are related to the characterization of the segment by different variables, opinion about the offer, strengths and weaknesses, and propensity to acquire/contract.
Result
KNOWLEDGE OF THE BEHAVIOR ASSOCIATED WITH THE NEW OFFER THAT IS INTENDED TO BE PUT ON THE MARKET
  • Evaluation of the analyzed concept, its characteristics of greater value and those considered to a lesser extent; improvements to introduce.
  • Proclivity to acquisition / contracting.

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