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The analysis of the data contemplates the differentiation of the information considering both the key classification variables used (geographical location, activity sector and size according to turnover), as well as its differentiation according to activity between: a) businesses; b) liberal professionals; c) rest of businesses that by CNAE do not fit in any of the previous two. The fiscal figure with which the activity is carried out is also considered to differentiate the self-employed (individual with activity) from a legal person.
The contents contemplated in the analysis are very broad and include: competitive positioning of the main players in the market (notoriety, penetration, penetration as a preferred entity and market share); discharges and abandonments of the relationship; customer engagement; quality; NPS; use of relationship channels; image of financial entities; use of the banking offer: relationship accounts, financing, savings/investment, means of payment, acquisition, services and insurance.
Some results obtained in this research are presented
